The way to your SaaS/IT content marketing success
Content marketing (CM) is not a lonely island. If you want it to be effective and generate tangible results for your company, your content strategy has to align with your company’s sales and marketing efforts.
8 steps to a winning SaaS content marketing strategy:
Initial
analysis
Keyword
research
Sales funnel alignment
Web copy optimization
Content writing guidelines
Content calendar
Marketing channels
Web
analytics
Content marketing strategy tailored to your leads, not the other way around
We look at your content from two different angles and then come up with a strategy that makes the most of both:
Leads
We focus on your clients' pain points, challenges, and needs. The content we produce has one major purpose: To resonate with your target audience and to get people to actually read what you have to say.
Sales funnel
Your content also needs to be adjusted to your company's sales funnel. People at the top of the funnel have different needs and questions vs. people at the bottom of the funnel. Every piece of content we produce is intended to resonate with people at a specific stage in the sales journey. That's the key to keeping your prospects warm and engaged.
TOFU
MOFU
BOFU
General articles and posts
broadening your target
audience’s knowledge and
showing available solutions.
More specific texts, how-to guides,
ebooks, comparisons, and real-life
examples/case studies.
Super-specific posts directly showing why your service is the best solution and encouraging to start a free trial, or sign up for a subscription.
Why do you need a SaaS/IT content marketing strategy?
Set the direction
SaaS content strategy will help you set the direction for your content and the whole marketing. That's the first step to maximizing the results!
Promote effectively
Thanks to a SaaS content marketing strategy, you know how and where to promote your content to drive high-quality traffic to your website.
Source of ideas
With a SaaS content strategy, you will never run out of ideas on what to write about and what to do with your content. It's a great source of ideas and guidelines.
Measure results
Your SaaS content strategy will help you organize web analytics and track the performance of your content. With it, tracking the results is a breeze!
Get a free guide: SaaS content strategy
Semrush: 80% of the most effective content marketing teams have a documented content marketing strategy.
What about you?
Discover 8 steps to an effective SaaS content marketing strategy, and turn content marketing into the best sales enablement strategy you've ever had.
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Find out more!
Let's write first-class content to help your company get ahead and attract the right traffic!
Let's grow your SaaS/IT business through effective content marketing.
Type2Sell is a B2B content marketing agency located in Calgary, Canada. We provide services for SaaS, IT, and other B2B clients operating in Europe and North America.
Type2Sell LTD
301-1220 Kensington Road NW
T2N 3P5 Calgary, Alberta
Mike Zoladkowski
Managing Director
+1 (403) 400 7398
@: mz@type2sell.com
