Hey! I'm Mike, pleased
to meet you!
I'm here to help you grow your SaaS/IT company through effective content marketing. Here's everything you'd like to know about me :)
Yeah, I know this is kind of unusual...
Most marketing agencies don't do this, right? You really don't know who you're about to work with. Sure, there are "about us" sections on their websites, where you get to know the team a bit (usually less than more), but that's it.
I want my company to be different. Even though I have a great team, I'm still a big part of everything that's going on, and I want my clients to trust me and feel comfortable working with me. So, how do we get there? I think a short introduction is a good place to start!
I've been doing B2B content for over 12 years now!
In 2011, I started working as a public relations freelancer for smaller companies and startups that couldn’t afford to work with those big downtown agencies that would charge more per month than I would make in half a year.
Interestingly, my first client ever was a SaaS startup! It was an innovative online platform for coaches and mental health specialists. And I remember I found them because they were advertising their startup platform in a magazine I used to read.
And that's the name and logotype as it is today
That's the first logotype
and name of my agency!
My freelance business started to grow, and in 2014, it turned into an agency. At that time, it was called Juicy Relations, and we were a team of three. A big step forward! We continued to work with clients operating mostly in the IT and marketing-related sectors. We were also doing some white-label PR services for digital marketing agencies (we still do white-label!).
Around that time, content marketing was starting to be the next big thing. I remember that in 2014 and 2015, we were working with one of the biggest influencer marketing platforms in Europe on several extensive publications and market reports on content marketing and its effectiveness.
In 2019, I decided to take this turn and focus exclusively on content marketing for SaaS & IT companies. And that’s something we’re still doing today – my awesome team and me!
Since then, we've written more texts than I can count (thousands of them!) and we've delivered over 400 content marketing projects for companies operating in Europe and North America.
And now, I invite you to be a part of it, too! Let's do something awesome together!
Why content marketing?
Fair question! And I think the answer is really straightforward because let's be honest – it's the word that sells. You can spend tens of thousands of dollars on email marketing campaigns, Google Ads, Facebook Ads, banners, or huge billboards in the city center.
But the fact of the matter is that all of that doesn't work if you don't have a good copy, good offer, and good content to back it all up. I think content marketing is and should be the very center of what you do to promote and grow your business. And this is especially true in such B2B sectors as IT, SaaS, and digital marketing.
And more personally?
I'm just a guy who's happy for where he is right now. I have a lovely family of three, and we live in a wonderful part of the world - Calgary, Alberta. The most amazing part? We're just an hour away from the gorgeous Rocky Mountains, where we love to spend time - hiking with friends in the summer and skiing and snowboarding in the winter (six months of snow may sound horrible to some, but we enjoy it!).
We moved to Canada in 2022, and we still feel there's so much more to discover! And the fact that I run this agency made this dream possible for us. So, I'm determined to provide you with the best service I can!
Now that you know more about me, I'd like to know more about you and your business!
See if we are a good fit and discuss what we can do
together to boost your SaaS/IT business.
Book below now!
PS. This consultation is 100% free, and it doesn't oblige you to work with us.
Let's grow your SaaS/IT business through effective content marketing.
Type2Sell is a B2B content marketing agency located in Calgary, Canada. We provide services for SaaS, IT, and other B2B clients operating in Europe and North America.
301-1220 Kensington Road NW
T2N 3P5 Calgary, Alberta
+1 (403) 400 7398