for SaaS & IT
SEO is essential when it comes to getting in front of your desired audience. Google is the first place where people look for the services they need, including SaaS & IT. Let's grow your visibility on Google!
Turn SEO into no. 1 source of traffic in your SaaS/IT company
SEO is the best way to grow your business organically. With the right strategy, SEO can become the most important source of leads and subscriptions in your SaaS company.
For many of our clients, search is the most important source of web traffic:
What does IT SEO look like?
SaaS SEO requires a holistic approach - this strategy entails your website and other websites that link to it (link building). In general, we can say that there are four foundations of effective SEO activities:
When all these elements work together, your website's ranking and organic visibility increase. This way, you can attract more potential users to your website.
This is the beginning of the search engine optimization process. On-site SEO covers various technical aspects of the operation of your website (mainly compliance with Google guidelines, metadata, and your website's code). You can treat on-site SEO as a foundation for further activities.
Your website must contain high-quality SEO-optimized content that is tailored to the needs of your audience, unique and practical. Good content allows your customers to trust you and shows your expertise. Effective SEO content maintains the balance between SEO and the practical value of your content.
Google searches still heavily rely on keywords and key phrases. SEO will help you appear high in the SERP for relevant queries related to your SaaS product or service.
The last but not least important element is obtaining links from other valuable websites. For Google, the fact that other websites "recommend" your website is proof that it is worth showing to potential customers. Link building is also great for benefiting from your partner's reach.
Why should you invest in SaaS SEO?
Attract the right traffic
SEO will help you get in front of the desired audience and attract potential users to your website. Here, keywords are very important.
Good visibility for specific queries in Google also results in an increase in the recognition of your brand.
SEO is not only about visibility in the search engine. Well-conducted SEO can be the most important source of new customers in your company!
Do you want to grow your SaaS/IT company and attract the right traffic?
See if we are a good fit and discuss what we can do
together to boost your SaaS/IT business.
Book below now!
PS. This consultation is 100% free, and it doesn't oblige you to work with us.
Find out more!
Let's grow your SaaS business through effective content marketing.
Type2Sell is a B2B content marketing agency located in Calgary, Canada. We provide services for SaaS, IT, and other B2B clients operating in Europe and North America.
301-1220 Kensington Road NW
T2N 3P5 Calgary, Alberta
+1 (403) 400 7398