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A content marketing agency for SaaS & IT
 that works for your   growth 

Content marketing services for SaaS & IT

You want your IT/SaaS content to drive results. Our goal is exactly the same

Our work starts with a content strategy. That's because everything we do must be purposeful. We don't rely on lucky guesses; solid data, your clients' needs, and our broad marketing experience guide our work. Then, we add effective marketing strategies to supercharge your content.

This way, your SaaS/IT company can really grow
through content marketing.

And that's why my team and I are here - to help you scale your SaaS company through effective content marketing. Let's do something awesome together!

Mike Zoladkowski

Mike Zoladkowski SaaS content marketing agency owner

Three pillars of your content growth

IT/SaaS Content Strategy

Effective content marketing starts with a strategy. Set your business for growth and more traffic!

B2B Content Writing

Content should help your business grow and attract the right audience. We create SEO-optimized and sales-funnel-tailored texts that convert.

IT/SaaS Content Marketing

We use proven and effective marketing strategies to get your content in front of your desired audience to drive more high-quality traffic to your website. 

You can count on our content experience!













What makes our content marketing effective

High-quality texts

Every piece of content we produce is written so that it’s unique (we run plagiarism checks on all our texts), practical, and valuable for your target audience. That's what Google's Helpful Content policy is about.

How we ensure high quality of our work:

  • Skyscraper content technique

  • Plagiarism verification for every text

  • 2 rounds of editing

  • Academic proofreading (on demand)

skyscraper content
plagiarism verification
SaaS content marketing agency

Full SEO-friendliness

We know how to craft texts that are compliant with Google requirements. We’ve been working with professional SEO agencies and specialists for years.

How we ensure SEO-friendliness of our content:

  • Appropriate structure (H1-H4 headings, meta data)

  • Keyword research for every text 

  • Internal and external linking

  • Additional elements 

seo-optimized content for SaaS and IT
google analytics
surfer SEO content editor
contadu SEO content editor
Google Ads

Sales funnel alignment

We adjust your content strategy to other marketing and sales activities in your company. The content we create is designed to help clients at every stage of the sales funnel. That’s how you warm up your leads.

How we adjusts our content to your sales funnel:

  • Different topics for different stages

  • Internal linking between texts guiding
    the client down the sales funnel

  • Topic clusters

  • Sales-supporting elements

sales funnel optimization

SaaS content marketing case study

SaaS content marketing testimonial

iPresso is a SaaS company offering a broad selection of marketing automation tools and features. For iPresso, content marketing is a vital source of new website traffic - their blog itself contributes to ~10% of new website visitors. Many of them apply for a free platform trial!


Some of the top-performing articles:

Increased visits to iPresso's website from their blog (59% engagement)
Increased trial account registrations

SaaS content marketing agency testimonial

Jakub Wycislik

Thanks to the cooperation with Type2Sell, we managed to:

  • Achieve and maintain good positioning in search results for marketing automation phrases.

  • Produce a large amount of expert content that our users eagerly read (we regularly conduct client research, and it shows that many users have decided to cooperate with iPresso after reading our blog)

  • Increase visits to our website from the blog (over 59% engagement)

  • See a significant increase in Trial Account registrations from our blog.

Why our clients love working with us

IT content marketing testimonial

All the texts created by Type2Sell are vital support for our SEO strategy.

They are not only carefully prepared but also perfectly tailored to our guidelines and expectations. I also appreciate that all the projects are always delivered on time.

IT content marketing testimonial

Do you want to grow your SaaS/IT company and attract the right traffic?

See if we are a good fit and discuss what we can do
to boost your SaaS/IT business.

Book below now!

PS. This consultation is 100% free, and it doesn't oblige you to work with us.

SaaS content marketing agency in Canada owner
Type2Sell content marketing agency for SaaS & IT

Let's grow your SaaS/IT business through effective content marketing.

Type2Sell is a B2B content marketing agency located in Calgary, Canada. We provide services for SaaS, IT, and other B2B clients operating in Europe and North America. 

  • Type2Sell LinkedIn profile
Mike Zoladkowski Type2Sell content marketing agency owner

Type2Sell LTD

301-1220 Kensington Road NW
T2N 3P5 Calgary, Alberta


Mike Zoladkowski
T: +1 (403) 400 7398

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Terms of Service: EU | Canada

google analytics certification
seo certification
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