You want your content to generate results
Our goal is exactly the same
Our work starts with a content strategy. That's because everything we do must be purposeful. We don't rely on lucky guesses; solid data, your clients' needs, and our broad marketing experience is what guides our work. And then, we add effective marketing strategies into the mix to supercharge your content.
This way, your SaaS company can really grow
through content marketing.
You can count on our experience!
YEARS IN THE MARKET
ANALYTICS AND SEO TOOLS
What makes us effective
Every piece of content we produce is written so that it’s unique (we run plagiarism checks on all our texts), practical, and valuable for your target audience. That's what Google's Helpful Content policy is about.
How we ensure high quality of our work:
Skyscraper content technique
Plagiarism verification for every text
2 rounds of editing
Academic proofreading (on demand)
We know how to craft texts that are compliant with Google requirements. We’ve been working with professional SEO agencies and specialists for years.
How we ensure SEO-friendliness of our content:
Appropriate structure (H1-H4 headings, meta data)
Keyword research for every text
Internal and external linking
SALES FUNNEL OPTIMIZATION
We adjust your content strategy to other marketing and sales activities in your company. The content we create is designed to help clients at every stage of the sales funnel. That’s how you warm up your leads.
How we adjusts our content to your sales funnel:
Different topics for different stages
Internal linking between texts guiding
the client down the sales funnel
Case study: iPresso
iPresso is a SaaS company offering a broad selection of marketing automation tools and features. For iPresso, content marketing is a vital source of new website traffic - their blog itself contributes to ~10% of new website visitors. Many of them apply for a free platform trial!
Some of the top-performing articles:
10% of new visitors
start their website visits with a blog post
Thanks to the cooperation with Type2Sell, we managed to:
Achieve and maintain good positioning in search results for marketing automation phrases.
Produce a large amount of expert content that our users eagerly read (we regularly conduct client research, and it shows that many users have decided to cooperate with iPresso after reading our blog)
Increase visits to our website from the blog (over 59% engagement)
See a significant increase in Trial account registrations from our blog.
Why our clients love working with us
All the texts created by Type2Sell are vital support for our SEO strategy.
They are not only carefully prepared but also perfectly tailored to our guidelines and expectations. I also appreciate that all the projects are always delivered on time.
Let's grow your SaaS business through effective content marketing.
Type2Sell is a B2B content marketing agency located in Calgary, Canada. We provide services for SaaS and other B2B clients operating in Europe and North America.
301-1220 Kensington Road NW
T2N 3P5 Calgary, Alberta
T: +1 (403) 400 7398