Why do you need content marketing?
Put shortly - to get your SaaS content out there, where your prospects and future users are looking for the information/advice you can provide. There are four reasons why SaaS content marketing can be a game-changer in your company:
Brand awareness
With content marketing, you can build your brand awareness in the channels and places that are crucial for your company's success.
High-quality traffic
Just like SEO, content marketing enables you to increase the quality of traffic going to your website. By presenting your content in the places that are important to your target audience, you can get more of those prospects to visit your website.
Lead generation
In the B2B world, people first interact with your content, then they reach out to you or start a free subscription. Creating and promoting high-quality content will help you get more potential users in the funnel. For many of our clients, the content they publish is the vital first step in the customer acquisition process!
Authority
Use content marketing for thought leadership and personal branding purposes, and you will be able to build your brand's authority and trust. Ensuring that you have expertise in your field will encourage people to trust you and your tool/platform.
How do we promote your IT/SaaS content?
We use a proven combination of five lead sources to help your SaaS company grow:
PPC ads
We promote both selected blog posts and your lead magnet via Google Ads to get to people looking for your services in the search engine. We take care of the whole process, including setting up, managing, optimizing, and reporting our campaigns.
Guest posts
We help you arrange guest posting opportunities so that you can publish your content on other websites with an established authority and user base. The goal is to showcase yourself to audiences that are very similar to your ICP. Many of our clients use guest posting to grow business, and with good results!
Email marketing
Email can be an amazing lead-nurturing tool. The only requirement is that you need a high-quality base of people interested in your service. If you don't yet have such a base, you need a lead magnet that can be distributed in exchange for your prospect's email address.
Social media
Directing the right traffic to your website is one thing. Keeping all these people engaged is the other. Your social media profiles should stay active - use them to share valuable insights and helpful suggestions to your target audience.
SEO
Search engine optimization is the best way to achieve organic visibility. People look for products and services on Google (yes, SaaS & IT included), so you should make it easy for them to find you. And a good, consistent SaaS SEO strategy will help you achieve this goal.
Lead magnet - the key to your early visibility
If you are a SaaS or IT start-up company, you need a way to get people to know you and trust you. That's what lead magnets are for! We will help you come up with an idea for a great lead magnet and then design it. Once it's ready, we publish it on your website and share it in exchange for your prospects' email addresses. That's the fastest and most effective way to build an email base for your company!
Discover our process: Content marketing for SaaS & IT companies
1
SaaS
Content
Strategy
-
Keyword research
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ICP
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Content calendar
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Content guidelines
2
SaaS
Content
Writing
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Web copy optimization
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Blog posts
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New subpages
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Lead magnet
3
SaaS
Content
Marketing
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PPC ads
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Social media
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Email marketing
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Guest posts
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SEO
Let's grow your SaaS/IT business through effective content marketing.
Type2Sell is a B2B content marketing agency located in Calgary, Canada. We provide services for SaaS, IT, and other B2B clients operating in Europe and North America.
Type2Sell LTD
301-1220 Kensington Road NW
T2N 3P5 Calgary, Alberta
Mike Zoladkowski
Managing Director
+1 (403) 400 7398
@: mz@type2sell.com
Find out more!
Let's write first-class content to help your company get ahead and attract the right traffic!