What is IT/SaaS copywriting?
Unlike content writing, copywriting focuses almost exclusively on messaging. Copywriting constitutes all the texts (usually short ones) that are intended to encourage your prospect to take the next step - e.g., sign up for a free trial or buy a subscription.
Copywriting
Purpose
To persuade, sell, or drive a specific action or response.
Content writing
To inform, educate, or engage the audience with valuable information.
Focus
Creating compelling, concise, and persuasive texts.
Delivering in-depth, helpful, informative, and engaging content.
Response
Immediate action, such as making a purchase.
To build trust, establish authority, and engage the audience over time.
Style
Short-form persuasive texts (e.g., ads, banners, CTAs, short landing pages).
Long-form texts informational texts (e.g., blog posts, press releases, case studies).
Make the most of SaaS/IT copywriting
We understand you're in this business to grow your user base and increase revenue. Our copywriting services will help you achieve these goals by using just the right messaging that resonates with your target audience. We follow four crucial principles that lead to effective copywriting.
Understanding your audience
Effective B2B copywriting always starts with a deep understanding of your target audience. We analyze your user personas and your industry and service to tailor copy to your specific audience segments. By speaking directly to their pain points, desires, and aspirations, we can craft compelling messaging that resonates and engages your ICP.
Emphasizing your value proposition
A clear and concise value proposition is the key to successful copywriting. Our copywriting services focus on distilling your unique selling points (USPs) into compelling messages that differentiate your product or service. That's how you warm up your leads - by speaking to them in the language of specific benefits and values.
User-centric messaging
Your audience doesn't care about your product or service (sorry!). All they care about is their problem or need that must be solved. We craft content that's focused on your users' needs. Clear language, concise message, and engaging packaging help you to win your target audience's interest and provide them with the information they're looking for.
Multi-channel copy
SaaS copywriting ought to help you convey your message across various channels, including your website, ads, social media, email campaigns, and more. Consistent messaging across these channels strengthens your brand identity and ensures that your prospects are provided with the most effective messaging.
What do you need to succeed with your SaaS/IT content?
The truth is none of those services are lonely islands. Copywriting, content writing, and content marketing need to work together to produce the best results.
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When working with a client, we always look at the big picture and follow a strategy that enables better organic visibility and lead generation. And we use a mix of different content-related services to help you get there.
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This is how these three (or even four) services work together:
copywriting
SEO
content writing
content marketing
Find out more!
Let's write first-class content to help your company get ahead and attract the right traffic!
Let's grow your SaaS/IT business through effective content marketing.
Type2Sell is a B2B content marketing agency located in Calgary, Canada. We provide services for SaaS, IT, and other B2B clients operating in Europe and North America.
Type2Sell LTD
301-1220 Kensington Road NW
T2N 3P5 Calgary, Alberta
Mike Zoladkowski
Managing Director
+1 (403) 400 7398
@: mz@type2sell.com
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