SaaS content marketing
that gets you results!
Content marketing is the most effective sales enablement strategy for SaaS companies. Over 60% of marketers report that content marketing generates demand. We practice a unique goal-directed approach that's all about generating results and getting you more high-quality traffic.
We are more than content experts. We're experienced (and certified) in PPC, PR, SEO, and analytics, thus providing you with all the expertise you need to thrive through content marketing.
Grow your business through content
Content marketing gives a significant boost to everything you do online. Through content, we support your sales efforts, increase your visibility on Google, and make your marketing more effective.
CONTENT STRATEGY
Effects start with a tailor-made strategy. Content must be aligned with your business and marketing goals.
WEB COPY
OPTIMIZATION
All texts on your website must be client-oriented and SEO-friendly.
LEAD
MAGNET
Warm up your leads and showcase your expertise with a premium piece of content or a free service.
HIGH-QUALITY
TEXTS
Blog posts, case studies, e-books, newsletters, ads, and more - we combine copywriting and content writing for the best results.
We helped them grow through content
Rank Higher Agency
Rank Higher Agency
We're eager to help you, too!
Your roadmap to effective SaaS content marketing
There is a formula for effective SaaS content marketing, and we have it! We employ a set of proven tools and marketing strategies so that you can make the most of your company's content and win both your clients' trust and good visibility on Google.
1
TAILOR-MADE CONTENT STRATEGY
We use SEO/SEM and analytics tools, as well as our experience and your input, to put together a content strategy that checks all the right boxes.
2
WEB COPY OPTIMIZATION
We analyze your website and optimize its content to make it 100% client-focused and effective. Optimization comprises both SEO and sales perspectives.
3
CONTENT
WRITING & COPYWRITING
We start regular work on your content, including blog posts, guest posts, social media posts, newsletters, ads, etc. Everything is stored on your private Google Drive.
4
CONTENT
MARKETING
We actively promote your content via PPC ads, guest posts, and SEO. This is where you see tangible results of our work, and your content boosts your website and online presence.
Why our clients love working with us
We have been cooperating with Type2Sell for several years now. Most of all, I appreciate the quality of their texts and timeliness - always on time, always to the point, always written with SEO in mind, and, at the same time, in a style for people, not Google bots. Their texts are just fun to read! And analytics shows that I'm not the only one who thinks so. Those texts click very well and are read by our users. 100% recommendation!
3 pillars of the content
that sells
SALES
FUNNEL
Good content writing helps you get more clients. We achieve this by adjusting your content to other marketing and sales activities in your company. The content we create is designed to help clients at every stage of the sales funnel.
SEO
We know how to create SEO-optimized content and know how effective search engine optimization works. If you want, we can take full care of your website’s SEO or work with your SEO consultant/agency.
HELPFUL CONTENT
We know Google's requirements for high-quality content and rely on both your and our knowledge and experience to make sure our texts are factually correct, unique, and, above all, practical from your prospects’ perspective.
Why should you invest in
content marketing?
The shortest answer is because it gets you high-quality traffic coming to your website. Many of those people are your future clients!
Our content marketing agency clients frequently get most of their web traffic from the search engine - thanks to top-notch content.
Content marketing can be the most effective sales enablement tool in your company, allowing you to achieve great results both concerning your sales and your brand.
3x
Content marketing can generate over 3x as many leads as outbound marketing, and it costs 62% less.
(Source: Demand Metric)
What will you get thanks to content marketing?
BETTER VISIBILITY ON GOOGLE
POTENTIAL CLIENTS' TRUST
IMPROVED LEAD GENERATION STRATEGY
MORE HIGH-QUALITY TRAFFIC
Case study: PushPushGo
PushPushGo is a SaaS company offering web and mobile push notifications. In just 6 months, the 5 top-performing articles on the PushPushGo website generated over 50,000 views and over 1,000 interactions, mostly from new visitors.
Some of the top-performing articles:
54,100 views
1,100 clicks
93.7% new visitors
Even the articles written by the Type2Sell team many months ago are still generating new traffic coming to our website. Some of those blog posts are still in the top 10 subpages visited on our website!
Why our clients love working with us
Type2Sell has exceeded all of my expectations for a content writing agency. Their team of writers is not only exceptionally skilled, but they also have a knack for capturing the voice and essence of our brand in every piece they produce. Their timely deliveries and consistent quality have made them an indispensable asset to our marketing efforts.
Pricing
You can choose one of three pricing plans depending on your budget and growth ambitions. If you're looking for something tailor-made to your company - we are happy to talk about your requirements during our initial consultation!
CM BASIC
$1,475
PER MONTH
Build a strong foundation for your business growth and drive traffic to your website
First one or two months:
-
Tailor-made content marketing strategy + keyword research
-
Web copy optimization
(up to 10 subpages) -
Setup of Google Ads account
-
1 lead magnet
(up to 2,000 words)
The following months:
-
2 blog posts/subpages/case studies per month
(up to 2,000 words/post) -
1 guest post per month
(up to 2,000 words/post) -
6x accompanying social media posts (2 posts per text) per month (up to 100 words/post)
-
1 monthly newsletter (up to 1,000 words/newsletter)
-
2 Google Ads campaigns management
-
1 hour of marketing consulting per month
-
All posts are SEO-optimized with an SEO content editor (Surfer SEO or Contadu)
CM ADVANCED
$2,650
PER MONTH
Turn content marketing into a vital part of your sales and marketing efforts
First one or two months:
-
Tailor-made content marketing strategy + keyword research
-
Web copy optimization
(up to 10 subpages) -
Setup of Google Ads account
-
1 lead magnet
(up to 4,000 words)
The following months:
-
3 blog posts/subpages/case studies per month
(up to 2,500 words/post) -
2 guest posts per month
(up to 2,000 words/post) -
10x accompanying social media posts (2 posts per text) per month (up to 100 words/post)
-
1 monthly newsletter (up to 1,000 words/newsletter)
-
3 Google Ads campaigns management
-
2 hours of marketing consulting per month
-
All posts are SEO-optimized with an SEO content editor (Surfer SEO or Contadu)
CM PREMIUM
$3,950
STARTING
PER MONTH
Make the most of both content marketing and SEO
First one or two months:
-
Tailor-made content marketing strategy + keyword research
-
Web copy optimization
(up to 15 subpages) -
Setup of Google Ads account
-
1 lead magnet
(up to 4,000 words)
The following months:
-
4 blog posts/subpages/case studies per month
(up to 2,000 words/post) -
3 guest posts per month
(up to 2,000 words/post) -
12x accompanying social media posts (2 posts per text) per month (up to 100 words/post)
-
6x additional social media posts per month (up to 100 words/post)
-
1 monthly newsletter (up to 1,000 words/newsletter)
-
4 Google Ads campaigns management
-
1 hour of marketing consulting per week
-
All posts are SEO-optimized with an SEO content editor (Surfer SEO or Contadu)
-
Ongoing support of an experienced SEO consultant + full SEO optimization of all posts and the website
Minimal contract duration: 3 months. Our fees do not include ad budget, visual content, and any other external costs.
The specifics of each package are discussed during the initial consultation, and the service is always tailored to the given client’s needs.
Whichever option you choose, you will always get:
-
Initial keyword research for your content marketing strategy
-
SEO-friendly structure and metadata for every blog post/subpage/case study
-
Plagiarism detector verification
-
List of sources
-
Google Ads account setup and monthly management
Get a free guide: SaaS content strategy
Semrush: 80% of the most effective content marketing teams have a documented content marketing strategy.
What about you?
Discover 8 steps to an effective SaaS content marketing strategy, and turn content marketing into the best sales enablement strategy you've ever had.
Let's grow your SaaS business through effective content marketing.
Type2Sell is a B2B content marketing agency located in Calgary, Canada. We provide services for SaaS and other B2B clients operating in Europe and North America.
Type2Sell LTD
301-1220 Kensington Road NW
T2N 3P5 Calgary, Alberta
Mike Zoladkowski
Managing Director
+1 (403) 400 7398
@: mz@type2sell.com
